In real estate, first impressions are everything. Before a client walks through the door, their decision is already being shaped by what they see, feel, and understand about the property. This was the guiding principle behind Askice Studio’s work on The Acalypha Apartment, an 18-unit residential development in Dansoman, Accra.
Askice Studio was engaged to produce a sales-focused commercial video designed to position the apartments as a premium living option and attract the right audience. Our objective was simple but intentional: create visual content that drives occupancy, not just attention.
From Vision to Visual Execution
We approached the Acalypha Apartments project with a strong storytelling mindset. Rather than merely documenting the building, we developed a narrative that captured progress, craftsmanship, and lifestyle.
The commercial video featured:
- Aerial drone shots showcasing the vibrancy and accessibility of the Dansoman area
- Construction progress visuals highlighting precision, strength, and quality workmanship
- Smooth walkthroughs revealing spacious one- and two-bedroom layouts
- Lifestyle-driven framing that communicated comfort, tranquility, and executive living
Every element, from camera movement to pacing and voiceover, was crafted to build confidence in the property and emotionally connect with potential occupants.
Media That Delivered Measurable Results
The results spoke clearly.
By the time The Acalypha Apartment dedication ceremony was held, an event for which Askice Studio also provided full media coverage, all 18 apartment units were fully occupied.
This outcome reinforced a core belief we stand by at Askice Studio:
When visual content is created with purpose and strategy, it directly influences sales outcomes.
The seamless alignment between the commercial video and the dedication event coverage ensured consistent messaging, reinforced credibility, and sustained market interest through to full occupancy.
More Than Production, We Create Media That Performs
Our involvement in the Acalypha Apartments project went beyond visuals. It was about understanding the client’s goal, aligning media to that goal, and executing with precision.
This project stands as a strong example of how intentional media production can accelerate real estate sales and positioning. For developers and property owners, investing in the right creative partner can be the difference between slow uptake and full occupancy.
At Askice Studio, we don’t just tell stories, we create strategic visual experiences that sell, position, and deliver results.
